Paying to remove advertisements

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Paying to remove advertisements

Casual observation suggests that Internet media firms sometimes allow consumers to pay to remove advertisements from a free advertisement-based product. In this paper I characterize when this business model is optimal and analyze its impact on advertising quantity and the distribution of surplus. The optimality of the business model depends on the relation between product quality, the annoyance...

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ژورنال

عنوان ژورنال: Information Economics and Policy

سال: 2009

ISSN: 0167-6245

DOI: 10.1016/j.infoecopol.2009.02.001